The name Makita is easily recognized in the production of power and electrical tools. Makita Corporation in Japan’s leading manufacturer and exporter of electric power tools. Their catalog contains diverse tools such as drills, hammers, grinders, trimmers, screwdrivers, hand tools and other construction equipment. Part of their revenue includes the production of woodworking tools such as planers, table saws, nailers, and carpentry tools. Some consumer tools like dust collectors, generators and vacuums also made by this popular brand.
Brief History of Makita Corporation
The humble beginnings of Makita can be traced back to 1915 in Nagoya, Japan. It used to be a repair shop for electric tools. At the near end of World War II, it relocated in Sumiyoshi-cho to avoid raids and since then, it remained in Anjo ever since. It began to diversify to manufacture electric power tools in 1958 such as electric planers. They were able to raise funds for their diversification program and this allowed the company to make possible their diversification plan. The company gives the credit to their success to the production of domestic power tools to having a high quality construction, research development and its unique system of distribution of products. Makita does not rely on wholesalers; instead, they employed people to work as their own direct distributors. Old Makita machines looked heavy and bulky compared to the ones they produce today. Makita seeks to target professionals working in the construction, carpentry, masonry and timber industry with their durable equipment.
Having realized that success does not have to stop with the home country, the company expanded to cater to people from round the globe. One of its biggest importers is the United States. Since the power of technology made availing their products over the Internet possible, one does not have to worry about acquiring one of their grinders even if he lives in Boston, Massachusetts or in El Paso, Texas for that matter. There are a number of things that make the brand a commodity that people could not refuse to buy. Their leadership in the industry can be attributed to a number of things and I will mention them one by one.
1. Makita tools are certainly durable and their effectiveness can be proven by satisfied buyers – The fact that the company offers three year warranty on all their lithium-ion tools, a thirty day satisfaction guarantee and one year warranty on their other tools proves that the company made their products durable to guarantee that their customers will be satisfied. This strategy helped the company gain the trust of consumers and contractors who kept coming back for more.
2. Makita offers a variety of products- Unlike other companies that only concentrate on producing some certain kinds of tools, Makita line is diversified to include cordless power tools, corded tools and woodworking power tools. Corded tools include tools used for metalworking, drills and fastening tools, and benchtop power tools. Their woodworking collection includes trimmers, planers, belt sanders, finishing sanders, routers and many more.
What customers have to say about Makita Tools
Most customers have nothing but praise for Makita tools. To further illustrate this, we’ll take a review on one of their products. Let’s look what consumers have to say about Makita Btd142hw 18v Lithium Ion Cordless Impact Driver. This has a three year warranty on the tool itself and one year for the battery. It is powered by lithium-ion battery and can deliver 1,280 pounds of torque at the weight of 2.8 pounds. Its compact design operates for lesser fatigue on the person using it. The batteries can charge four times faster compared to other brands. It has a built-in fan to cool down the battery producing more lifetime work. It is made using highest quality steel, heat hardened to last longer.
One customer said that he could drive screw into anything he can find. He needed not worry about striping the threads. He also mentioned that the design of the tool was perfect in his hands and balance was not an issue at all. Another buyer, a lead carpenter, mentioned that he owned 11 cordless drills before and the Makita drill stood out from the rest. It is not only the best drill he had so far, but also the best power tool he ever had.
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